Director of Digital & Social Media - Remote job Marketing at Common App

ABOUT US

Do you have a passion for higher education? Do you want to make a positive impact on the college admissions process? Our staff help to remove barriers and encourage students to forge their path to a better future. Common App is a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year we support more than 1 million students, one-third of whom are first-generation, as they apply to our more than 1100 diverse member colleges & universities using the Common App's free online application. 

If you are an experienced social media professional and want to be part of a mission-driven non-profit that uses innovative technology to advance the college admission process, Common App may be a great match for you. Common App is currently searching for a Director of Digital & Social Media. 

RESPONSIBILITIES

As a member of the Communications team, the Director of Digital & Social Media drives a strategic, mission-driven, data-informed digital presence that elevates Common App’s brand visibility, audience engagement, and leadership role in the higher education landscape. They oversee website strategy, social media channels, strategic content development, search engine optimization (SEO), paid social, digital campaigns, and performance analysis.

Reporting to the SVP of Communications & Marketing, the Director leads a small team of Digital and Social Media Specialists and collaborates closely with partners across the organization, including Product Strategy and Constituent Engagement. They will provide visionary leadership with expertise in audience segmentation, digital marketing innovation, data analysis, and social media engagement. The Director will ensure that digital and social strategies clearly advance the organization’s overall strategic priorities.

Requirements

QUALIFICATIONS

This role requires:

• Candidates must live in the United States.
• Willingness to travel to attend twice annual Common App Retreat.
• Bachelor’s degree in Marketing, Communications, or Business.
• 8-10 years of experience in strategic communications or marketing; or an equivalent combination of education and experience.
• 6-8 years of experience leading high-performing teams.
• Proficiency with backend advertising platforms (Meta Ad Manager, LinkedIn Ad
• Manager, TikTok Ad Manager), with the ability to set up, manage, and optimize paid campaigns directly.
• A deep knowledge of trends in digital and social media, including unique channel uses, content types, and audience preferences.
• Proven ability to drive measurable improvements in digital and social media platforms.
• Ability to lead, motivate, and manage a team effectively.
• Ability to track, analyze, and interpret social media data to inform decision-making.
• Ability to develop engaging and innovative content that resonates with target audiences.
• Knowledge of social media advertising platforms, campaign planning, and optimization techniques.
• Ability to exercise initiative, independent judgment, and advanced project management skills in a wide range of work situations often involving highly sensitive and confidential information in a dynamic and fast-paced environment.
• Solution-centered problem-solver with exceptional verbal and written communication skills and the ability to analyze and synthesize complex data and information succinctly.
• Effective team player who can work collaboratively, meet challenges, and advance the organization's mission.
• Able to anticipate potential problems and obstacles and work collaboratively to address and remove barriers to success.
• Positive, collaborative, professional demeanor at all times with strong relationship-building skills, tact, and diplomacy.
• High degree of emotional intelligence and interpersonal skills.
• Reliably meets deadlines, delivers results, and focuses efforts on meeting or exceeding expectations.
• A good sense of humor, and a willingness to embrace a fast-paced, entrepreneurial environment.

The ideal candidate will possess:

• Advanced degree
• Knowledge of the higher education admissions landscape
  

PAY RANGE

$135,000 - $140,000

Benefits

Common App is a virtual first environment. We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including: 

• Work-Life balance
• Virtual-first office
• Paid Time Off (PTO)
• Seven company-wide holidays
• Nine floating holidays*
• Sick leave
• Monthly mental health day

*floating holidays prorated depending on start date

• Virtual-first support
• Choice of PC of MAC laptop
• May choose an external monitor, keyboard, mouse, and/or headset
• One-time office set-up stipend
• Monthly remote work stipend
• Monthly mobile stipend
• Financial security
• Market-based salaries
• Performance-based bonus
• 403(b) retirement plan
• 5% company contribution
• additional 5% company match
• 3-year vesting schedule
• Participation may begin immediately
• Health & wellness
• Choice of two health insurance plans
• Health Savings Account, depending on health plan selection
• Medical Flexible Savings Account, depending on health plan selection
• Vision insurance
• Dental insurance
• Insurance coverage begins on the date of hire
• Dependent Care Flexible Spending Account
• Maven virtual clinic for women’s and family health
• Company provided life and ad&d insurance
• Opportunity to purchase additional life insurance for self, spouse, and dependents
• Company provided short and long-term disability insurance
• Career development
• Budgeted annual funds for professional development
• Growth opportunities within the company
• Additional perks
• Mutual of Omaha Employee Assistance Program
• Mutual of Omaha will preparation services
• Mutual of Omaha travel assistance
• Payroll dedication pet insurance through PinPaws
• 1Password family account

We work to maintain the best possible environment for our staff, where people can learn and grow. We strive to provide a diverse, collaborative, team-oriented, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

HOW DO I APPLY

To apply for this opportunity, send your resume and cover letter with salary expectations.

PROTECTING YOUR PERSONAL INFORMATION:

During the recruiting process, please note that Common App will never:

• Provide a job offer without an interview
• Ask for payment to process documents, purchase equipment or for any other reason
• Request banking or credit card information
• Direct you to third-party services to obtain visas or other documentation

As we work alongside you through our recruitment process, please remain alert and never provide financial information or payment to anyone claiming to offer a job opportunity.

If you believe you’re a victim of a job scam, report it to the Federal Trade Commission (FTC) or your state attorney general. To learn more about job scams, read the FBI’s public service announcement or visit the FTC site.

Common App is a not-for-profit membership organization dedicated to students and those who support them as they make their way through the college selection and application process. Our mission began 40 years ago and today we provide a centralized way to apply to more than 1,100 institutions around the world. We continue to be driven by the pursuit of access, equity, and integrity in the college admission process and we won’t stop until all students see college as a viable option and enjoy the opportunities it offers.